Notice anything about the Timber Rattlesnake’s Latin name? Crotalus horridus? The species was named for the undeserved dread it inspired in many of the first colonists 300 years ago and the persecution of apex predators begin as soon as they arrived. The Gray Wolf is another example of a misunderstood and exaggerated fear that has been passed on unnecessarily through generations in America. Thanks to intensive research and a renewed educational media focus (less Little Red Riding Hood and more informative, factual documentaries) they have had a much more positive perception in recent decades despite the continually ridiculous and unfortunate hunting that occurs. We must keep working tirelessly to bridge this gap between “horribly dangerous creatures” to “animal that helps preserve and protect our lands and is integral to our survival” if we wish to save our world for centuries to come.